SONY NEX-C3
Sony introduces the world’s smallest, lightest transmutable lens camera with APS-C sized sensor.
SAN DIEGO – Sony’s new α NEX-C3 is the world’s smallest, lightest transmutable lens camera with an APS-C sized sensor. Offered in a operation of in vogue colors, the NEX-C3 brings the guarantee of DSLR-quality photography to the millions of consumers seeking to take professional-looking photos but the size and bulk of normal DSLR cameras.
The NEX-C3 facilities an tasteful new physique pattern that combines a satisfyingly plain steel tip surrounding with an easy-to-use streamlined hold shape. Reducing the size of the inner electronics visibly shrinks the camera’s size and achieves a physique weight of just 225g (approximately 8 ounces) – scarcely 6 percent lighter than the predecessor, the NEX-3 camera. Image quality, functionality and usability of the NEX-C3 camera also transcend that of the NEX-3 model.
The fortitude of the camera’s vast Exmor APS HD CMOS sensor is increased to 16.2 in outcome megapixels, capturing stills and 720p HD video with breath-taking clarity. The large, DSLR-sized sensor also lets users furnish pro-quality credentials defocus effects, either sharpened HD video or stills.
“Building on the success of last year’s α NEX launch, the new NEX-C3 indication takes the thought of ‘small camera body, SLR-quality photos’ to a total new level,” pronounced Kristen Elder, executive of the alpha digital imaging commercial operation at Sony. “This camera’s code new, vast CMOS sensor and user-friendly interface will concede all photographers, in any box of knowledge level, to furnish unique, custom-styled photographs. The NEX-C3 is a undiluted multiple of design, opening and creativity that fits a far-reaching operation of activities and sharpened styles.”
Photo Creativity
The discerning new Photo Creativity interface on the NEX-C3 camera puts worldly controls inside of easy reach, either users are sharpened stills or HD Video. Technical conditions like ‘aperture’, ‘exposure value’ and ‘white balance’ are transposed with the friendlier and more discerning ‘background defocus’, ‘brightness’ and ‘color’, permitting users to easily emanate custom-styled photographs. A normal interface with Aperture/Shutter Priority, Manual and law functions is regularly available for gifted users, along with rarely customizable soft-keys for programming approach entrance to critical controls.
With the NEX-C3 camera, users don’t need to puncture into treacherous menu options or theory their outcome on a composition. They just need to spin the camera’s rear-mounted control circle and now see the outcome of their settings previewed on screen. Also, two or more different settings can be total to emanate more worldly beautiful effects.
A new in-camera ‘Picture Effect’ environment lets users supplement additional stroke to stills or HD video during shooting, but the be concerned of modifying images afterwards. ‘Picture Effect’ options embody Partial Color, Retro Photo, Pop Color, High Contrast Monochrome, Posterization, High-key and Toy Camera. There’s also a ‘Soft Skin’ outcome that removes wrinkles and blemishes from mural subjects.
Tilting for gentle observation at any angle, the tall contrariety 3-inch (measured diagonally) Xtra Fine LCD facilities TruBlack shade record for high-contrast images with rich, low blacks. This is an preferred way to harmonise shots and decider the outcome of adjusting design settings, even when observation outdoor in splendid sunlight.
Long-Lasting Battery
The NEX-C3 functions even harder to constraint extraordinary images and HD video in between battery charges. Improved appetite potency boosts battery hold up to a inexhaustible 400 still shots per assign – a more than twenty percent enlarge from the both the NEX-5 and NEX-3 cameras.
Multi-Shot Imaging Technologies
Sony’s Advanced multi-shot technologies serve enlarge the possibilities of the NEX-C3 camera. 3D Sweep Panorama™ mode captures extra-wide images that can be noticed in 3D on a 3D radio with concordant 3D glasses. Auto HDR “stacks” a high-speed detonate of 3 unbroken exposures to constraint impassioned shade and prominence sum in a singular frame. Similarly, Handheld Twilight and Anti-Motion Blur modes automatically mix 6 exposures to constraint smooth, low-noise images. This avoids hand-blur and subject-blur when sharpened in available light.
New E-mount 30mm Macro Lens and Other Compatible Accessories
The flexibility of the α E-mount compress camera system grows with new style-matched accessories to enhance sharpened possibilities even further.
Joining the operation of E-mount transmutable lenses, the SEL30M35 is now the world’s lightest life-size macro lens (approx 4.9 ounces) for interchangeable-lens cameras. This high-quality 30mm F3.5 macro lens facilities a 1:1 magnification comparative measure and smallest operative stretch of just 0.95 inches (2.4 cm), creation it preferred for capturing detail-packed close-ups of small subjects like flowering plants and insects. Despite the intensely compress size, the SEL30M35 employs one ED potion and 3 aspherical lens elements for glorious visual performance, with minimized misconception and very tall edge-to-edge ill temper and contrast. It also offers smooth, still autofocus operation either sharpened stills or HD video. The macro lens is granted with a relating lens hood.
Also available as an option, the new HVL-F20S is a style-matching peep that clips onto the Smart Accessory Terminal of NEX-C3 and other E-mount cameras. Powered without delay by the camera, the peep requires no batteries, creation it ultra-compact and light weight for travelling. With a inexhaustible GN20 (50mm, at ISO 100, m) peep energy rating and tractable head, it’s preferred for formulating healthy replacement and rebound peep goods with portraits and bland sharpened subjects.
The stretched operation of coordinating accessories facilities a new physique case/lens coupler and a soothing carrying case.
The new camera is also concordant with Sony’s full line of SD mental recall cards, together with the newest Class 10 versions, as well as the Memory Stick PRO-HG Duo HX series. Available in capacities up to 32 GB, both media capacitate aloft review speeds for more fast and optimal opening by Sony hardware facilities such as high-speed detonate sharpened or HD film shooting.
Firmware refurbish for NEX-5, NEX-3
A firmware ascent (Version 4) adds the new ‘Picture Effect’ duty to existent NEX-5 and NEX-3 cameras. It also adds a Peaking duty to support with more accurate primer focusing. This ascent will be available Jun 20thand can be downloaded from: (www.esupport.sony.com).
Pricing and Availability
The new NEX-C3 ultra-compact digital camera will be available this Aug in silver, black and pinkish with an 18-55mm pack wizz lens (model SEL1855) and will price about $650. It will also be offering in black only with a 16mm lens (model SEL16F28) for about $600.
The new SEL30M35 E-mount Macro lens will be available this Oct for about $250 and the HVL-F20S peep will be available this Aug for about $150.
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