SONY ALPHA A77 AS WELL AS A65

α77 and α65 Models Expand Translucent Mirror Technology Line; Deliver 24.3 megapixels with up to 12- and 10- fps AF-enabled successive shooting

SAN DIEGO – Blazing speed, extended picture quality, tall fortitude and implausible opening are just some of the facilities modernized amateurs and print enthusiasts will find in Sony’s newest alpha cameras, models SLT-A77 (α77) and SLT-A65 (α65)

Sony’s ultimate refinements to the Translucent Mirror Technology make these new cameras the fastest, most manageable transmutable lens cameras in their class, as well as set new opening benchmarks that even veteran DSLRs have nonetheless to achieve. The α77 and α65 both underline a newly grown Exmor APS HD CMOS sensor with 24.3 in effect megapixel resolution, as well as the world’s first XGA OLED Tru-Finder viewfinder. The sensor teams with the subsequent era of Sony’s BIONZ picture estimate engine to hoop outrageous amounts of tall speed interpretation from the camera sensor, enabling rare reply times and perfect picture peculiarity with ultra-low sound when sharpened still images or Full HD video.

“We feel that these cameras are not only a poignant expansion of our new thing Translucent Mirror Technology,” pronounced Mike Kahn, executive of the alpha camera commercial operation organisation for Sony Electronics. “They’re also a array in conditions of redefining how this singular record can be put to use by enthusiasts.”

The much expected inheritor to Sony’s acclaimed α700 DSLR, the α77 boasts the world’s fastest successive autofocus (AF) sharpened opening (among DSLRs in August 2011), capturing a detonate of full resolution, twenty-four megapixel images at twelve frames per second with full-time phase-detection AF. The α65 achieves a likewise considerable 10fps sharpened speed.

Precision AF tracking of relocating subjects is more correct with the α77 due to a new 19-point autofocus system with eleven cranky sensors. The α65 boasts 15-point AF with 3 cranky sensors. Tracking Focus maintains correct concentration close on a relocating theme – even if the aim is momentarily obscured. Additionally, a new electronic front shiver shade achieves a smallest recover time loiter of we estimate 50 milliseconds, allied to much more costly professional-class DSLRs.

The α77 and α65 serve labour Sony’s acclaimed Fast Continuous AF Full HD Movie shooting, already featured on prior Sony Translucent Mirror cameras. Phase Detection maintains correct concentration during video sharpened of mural subjects, even when they’re relocating at quick speeds.

Unprecedented picture peculiarity and pleasing options

A extended attraction operation of ISO 100-16000 expands (α77 only) down to ISO 50. At the top sensitivities, both cameras can solidify quick movement or constraint windy low-noise shots but flash. Low ISO settings are preferred when used with a long bearing to emanate fluent shots, such as striking water.

Both cameras showcase a in few instances frail OLED Tru-Finder™ viewfinder, the world’s first of the kind. With a 2359k dot (XGA) resolution, this pointing electronic viewfinder offers a bright, rarely detailed, tall contrariety picture with 100 percent support coverage and a far-reaching margin of perspective allied to the most modernized category visual viewfinders.

However, distinct visual viewfinders, users have expanded customization capabilities through the XGA OLED Tru-Finder™ viewfinder and can preview the goods of adjusting exposure, white change and other settings in real-time. Photographers can also make excellent concentration adjustments around a zoomed-in apportionment of the image.

The Smart Teleconverter displays an lengthened executive apportionment of the picture sensor, permitting compositions to be displayed obviously on the OLED viewfinder and prisoner as twelve megapixel images with a digital wizz cause of 1.4x or 2x.

In another first for DSLR cameras, both new models can constraint Full HD video at 60p (progressive) support rates – incorporating the not long ago introduced AVCHD™ Progressive (Ver. 2.0) format. Also, 24p sharpened is available for capturing pleasing cinematic video footage. Manual focusing and P/A/S/M bearing modes, informed to pleasing filmmakers, also can yield extended control during video shooting.

Shooters can harmonise and examination stills and video on the adjustable-angle three-inch Xtra Fine LCD™ arrangement that offers tall fortitude (921k dot) and TruBlack™ record for glorious item and contrast. As an additional refinement, the α77 introduces the world’s first treble tractable shade that tilts and pivots openly for free framing at any point of view (α65: two-way regulate LCD).

Revised ergonomics on both cameras embody a absolutely contoured new hold pattern and pleasing new symbol blueprint for ‘eyes off’ operation while observation around the high-resolution XGA OLED Tru-Finder™ viewfinder.

The α77 adds front and back control dials for discerning fingertip operation and a apart top-mounted LCD interpretation display. The permanent physique facilities magnesium amalgamate panels for strength and lightness. Key controls are hermetic opposite the goods of dirt and moisture, complementing identical levels of insurance offering by the new SAL1650 lens, VG-C77AM Vertical Grip for α77 and HVL-F43AM peep unit.

A new shiver section on the α77 is tested up to 150,000 cycles and supports an ultra-fast smallest 1/8000 sec shiver speed (1/250 sec peep sync). On-board GPS allows involuntary geo-tagging of photos and video clips with place data.

New DT 16-50mm F2.8 SSM wizz lens and accessories

The flourishing operation of concordant A-mount lenses for both cameras now includes the quiet, splendid DT 16-50mm F2.8 SSM customary wizz with 16mm far-reaching point of view coverage that’s preferred for both mural and bland shooting.

The high-performance lens facilities a dust- and moisture-resistant design, and offers a wizz operation of we estimate 3x operation at consistent far-reaching F2.8 aperture. Optical opening is positive by aspherical potion and 3 ED (Extra Low Dispersion) lens elements to minimize misconception at all focal lengths. An inner Super Sonic call Motor (SSM) drive enables fast, still autofocus.

An discretionary dust- and moisture-resistant VG-C77AM Vertical Grip for α77 assures gentle doing in straight sharpened positions. It can residence up to two NP-FM500H InfoLITHIUM® batteries, doubling sharpened status quo up to we estimate 1060 shots (via LCD monitor)/940 shots (via Tru-Finder™ viewfinder) when using Memory Stick PRO Duo™ media. Other new A-mount system accessories embody a back container (LCS-BP2), soothing carrying cases (LCS-SC21 and LCS-SC8), LCD protectors and eyepiece cups.

The new α77 is concordant with Sony’s Memory Stick PRO-HG™ DUO HX array as well as Sony’s full line of SD mental recall cards. Available in capacities up to 32 GB, both media capacitate required send speeds for fast and optimal opening of Sony’s hardware features, such as full HD film shooting.

Pricing and Availability

The new α77 Translucent Mirror transmutable lens camera will be available in a pack with the new SAL1650 f2.8 lens for about $2000, and offering as body-only for about $1400. The SAL1650 lens will also be sole alone for about $700.

The new VG-C77AM straight grip, written for the α77 camera, will be available in Oct for about $300.

The new α65 Translucent Mirror transmutable lens camera will be available in a pack with a customary 18-55mm lens (SAL1855) for about $1000, and offering as body-only for about $900.

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