A CAMERA THAT HONORS A FLIP
A Camera That Honors the Flip
Casio calls the simple-to-operate Tryx “the Flip of still cameras” in reverence to the now-defunct slot camcorder.
This mainstay might look like a examination of Casio’s in essence written Tryx camera. But it’s really a thinly sheltered invulnerability of single-purpose gadgets.
The Tryx ($250) is a very elementary camera. It has only two buttons. It has no visual zoom. It doesn’t have an picture stabilizer. You can’t mislay the battery. You can’t set the orifice or shiver speed. Casio is job it “the Flip of still cameras.”
That, of course, is a anxiety to the incredibly elementary Flip slot camcorder. People desired the Flip because it worked: the first time, every time. When something happened value filming, you pulpy the big red symbol on the back. You didn’t disaster with tapes or disks or menus or mode dials or flipping out a screen.That’s because the Flip became outrageously popular. Its builder sole two million Flips in the first 6 months. It became the No. 1 bestselling camcorder on Amazon.com, and remained there ever since. As of last month, the sales represented 37 percent of all camcorders, and kept climbing.
And then Cisco killed it.
That’s right. Two years ago, Cisco paid for the Flip for $590 million. Then last month, it close down the total multiplication and dismissed 550 people. The blogosphere reverberated with a rationale: “Smartphones killed it. Nobody needs a dedicated recording appurtenance when the phone can jot down video.”
But if that were true, then Flip sales would not have still been rock rock climbing at the time of the demise. If that were true, we wouldn’t still be shopping 35 million still cameras a year (phones have still cameras, too). If that were true, nobody would buy GPS units for their cars.
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